Paying Twice

Why are so many sports clubs paying twice?
One thing still surprises me…
There are ticketing platforms on the market that can’t actually control the turnstiles.
Instead, clubs are forced to integrate with a third-party access control provider, meaning they’re paying for two separate systems just to get supporters into the stadium.
For many football clubs, rugby clubs, cricket venues and other sports organisations, that’s an additional £1,000–£1,500 every month on top of the cost of the ticketing platform itself.
Why?
A modern ticketing platform should do it all:
✔ Ticket & season ticket sales
✔ Turnstile control
✔ Real-time validation
✔ Access management
✔ Reporting
✔ One supplier. One platform.
No unnecessary integrations. No duplicated costs. No passing responsibility between different providers when something goes wrong on matchday.
If your club is paying for a ticketing platform and a separate turnstile control system, it might be worth asking whether you’re getting the best value for your investment.
If you’d like to see how clubs are reducing costs while simplifying matchday operations, let’s have a conversation.